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Haas F1 Team

Prominent Brazilian Financial Institution Enters Brand Relationship with American Squad.

TGR Haas F1 Team is delighted to announce a new partnership with Bradesco, one of Brazil’s leading financial institutions, with the brand confirmed as the team’s ‘Official Banking Partner’.

Announced at a press conference ahead of the São Paulo Grand Prix, held at the Autódromo José Carlos Pace on November 6-8, the partnership will connect Bradesco with one of the world’s most prominent sporting platforms and exciting challenger brands on the grid. The collaboration will create new opportunities to engage clients, partners, and fans through the global reach of the sport.

Bradesco’s investment in motorsport already extends across several categories, including Stock Car, TCR, and Formula 4 Brazil, reflecting its commitment to supporting drivers and developing talent at different stages of their careers. The partnership will also build on Bradesco’s long-standing support of 2027 TGR Haas F1 Team driver, Rafael Câmara, whose career has been supported since Formula 3.

“We’re delighted to welcome Bradesco Bank as a partner of TGR Haas F1 Team,” shared Ayao Komatsu, Team Principal of TGR Haas F1 Team. “Bradesco’s entry into Formula 1 for the first time marks an exciting milestone for them as a brand leader, and we’re proud and excited that they’ve chosen to begin that journey with us. This is an opportunity to build a partnership that brings the bank closer to fans through the sport and its ever-growing international appeal. We look forward to building a strong relationship with Bradesco as we go racing next season and creating dynamic new customer-facing opportunities for them throughout the world.”

“Partnering with TGR Haas F1 Team marks an extraordinary milestone in projecting the Bradesco brand onto the highest echelon of global sport,” added José Ramos Rocha Neto, Executive Vice President of Banco Bradesco. “Formula 1 embodies innovation, technological precision, high performance, and sophistication, all seamlessly connected with the genuine emotion and passion of fans – attributes that directly reflect our corporate governance and long-term vision at Banco Bradesco. Furthermore, this alliance reinforces our enduring commitment to the future of Brazilian motorsport, standing firmly alongside the rising talent of Rafael Câmara and actively empowering the next generation of racing drivers in our country. We’re immensely proud to embark on this journey alongside Ayao Komatsu and the entire team, connecting our organization to millions of passionate motorsport fans in Brazil and worldwide.”

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