TGR Haas F1 Team Launches ‘Haas+ Fans First’ Initiative

Built around the team’s free-to-join loyalty program, the ‘Haas+ Fans First’ initiative is committed to delivering unforgettable experiences, exclusive rewards, and once-in-a-lifetime opportunities through collaborations with some of the biggest names and brands in global entertainment.

From VIP access and backstage moments, exclusive events and experiences unavailable anywhere else, to the first glimpse at fanwear and merchandise, ‘Haas+ Fans First’ is all about giving back to the team’s loyal and passionate community.

To kick off the program in legendary fashion, TGR Haas F1 Team has teamed up with American rock icons Bon Jovi to offer one lucky Haas+ member and a guest the chance to experience the final stop of the band’s sold-out Forever Tour at London’s Wembley Stadium.

The prize includes two VIP tickets to the final show of the tour, giving winners an unforgettable opportunity to witness one of the world's most celebrated rock bands live at one of the most famous venues on the planet.

The competition opens on Wednesday, July 1 and runs until Friday, August 21, with entry available exclusively through Haas+.

“Fans are at the heart of everything we do, and ‘Haas+ Fans First’ is one way of TGR Haas F1 Team being able to give thanks to our supporters, wherever in the world they are, and deliver experiences that go far beyond our sport,” said Ayao Komatsu, Team Principal at TGR Haas F1 Team. “TGR Haas F1 Team has a unique opportunity to connect with some of the most exciting names in sport, entertainment and popular culture. As this team continues to grow both on and off-track, it’s important we bring our supporters along for the ride. We’ve worked with Jon Bon Jovi and his family for over a year now, and I can’t think of a better first look at what’s to come from ‘Haas+ Fans First’ than seeing the biggest rock band in the world perform.”

“Rock 'n' Roll and racing aren’t all that different,” shared Jon Bon Jovi. “You build a great team, trust the people beside you, take your shot, and never let off the throttle. TGR Haas F1 Team represents that fighting spirit - the belief that hard work, grit, and passion can take you anywhere in the world. That is something I’ve always believed in. We’re excited to be part of the Haas family and bring our fans along for a high-speed ride that’s just getting started.”

Fans can sign up for free to become a Haas+ member and enter the Bon Jovi VIP experience giveaway by visiting: plus.haasf1team.com.