New Era Announced as Official Headwear Partner of MoneyGram Haas F1 Team

The American brand has been producing performance headwear for some of the world’s finest leagues, teams and athletes since 1920. From the 2024 FIA Formula 1 World Championship onwards, New Era will provide MoneyGram Haas F1 Team with an essential line of driver headwear, worn by Kevin Magnussen and Nico Hulkenberg, as well as team headwear. 

Special edition items will be produced for select races throughout the season, all to be featured across the iconic 9FORTY curved visor, the 9FIFTY snapback, mesh Trucker, and bucket collections.

“I’m naturally delighted that MoneyGram Haas F1 Team is partnering with New Era,’ commented Guenther Steiner, Team Principal of MoneyGram Haas F1 Team. “They’re undoubtedly the leading brand in headwear, renowned for giving sports fans in particular the best possible line-up of headwear products. The sheer scale of New Era’s commercial reach around the world will be key to meeting the demand from our global fans – especially those in the United States. We’re looking forward to working with another leading American lifestyle brand, our shared synergies give us a great starting point and I look forward to our collaboration together.”

“As a Formula One enthusiast and a firm believer in the power of collaboration, I'm thrilled to witness the natural partnership between New Era, a beacon of American headwear craftsmanship, and the MoneyGram Haas F1 Team, a symbol of American racing excellence,” shared Paul Gils, VP EMEA at New Era. “This collaboration underpins the shared values of innovation and precision that both brands embody and a testament to our commitment to represent the best of American ingenuity on the global stage.”