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Lunar Branding
Lunar Branding

Nordic Fintech Company Aligns with American F1 Team.

Haas F1 Team is pleased to announce a new partnership with financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established for individuals and businesses, Lunar – a 100% digital platform, has been designed to give customers complete control of their finances in a single app. 

The relationship between Haas F1 Team and Lunar will see the company’s brand logo sported on both Haas F1 Team VF-22 entries and on Kevin Magnussen’s racesuit.

“I’m proud to welcome Lunar to our partner portfolio,” stated Guenther Steiner, Team Principal of Haas F1 Team. “We share a lot of common traits between our two brands – primarily we’re both non-traditional in our respective industries, we’re not afraid to do things differently, be innovative in our approaches and shake things up a bit. Lunar also shares our love of speed, they want to make banking more accessible and faster for their customers. In Kevin Magnussen we obviously have one of the Nordic region’s leading sports personalities – his return to Haas F1 Team and his on-track performances in 2022 have naturally proved appealing to brands such as Lunar.”

“We’re thrilled to join forces with Haas F1 Team as they play a key role in making F1 a mainstream sport and entertainment platform for everyone. Just like Lunar is making banking, payments and investments more accessible, faster and smarter for everyone in the Nordics. At Lunar we’re beyond excited to also support Kevin Magnussen, a Nordic comeback kid with a mindset we are truly inspired by” said Ken Villum Klausen, founder and CEO of Lunar.

Haas F1 Team returns to action in Round 5 of the 2022 FIA Formula 1 World Championship, the inaugural Miami Grand Prix, Friday May 6 – Sunday May 8, hosted at the Miami International Autodrome, Florida.

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