Haas F1 Team to Promote HaasTooling.com European Debut

Haas F1 Team will proudly feature prominent branding promoting HaasTooling.com from this weekend’s Emilia Romagna Grand Prix onwards. HaasTooling.com, the online tooling division of American machine tool builder Haas Automation – founded by Haas F1 Team chairman and owner, Gene Haas, is now available in the European Union, and to promote this move the HaasTooling.com logo will feature on the engine cover of the VF-22s driven by Kevin Magnussen and Mick Schumacher.

HaasTooling.com offers a wide selection of high-performance, high-value cutting tools, toolholders, and workholding products for direct purchase online, with shipping directly to the customer.

The EU launch of HaasTooling.com features an initial offering of product curated specifically for the European market, with additional products and new tooling categories being added regularly.

All HaasTooling products are quality-tested and performance-proven on Haas machines by Haas Automation’s own machinists and applications engineers.

HaasTooling.com is the evolution of Haas Automation’s efforts to reduce tooling costs in its own machine shop.

Launched in July 2020 for the U.S. market, HaasTooling.com has already sold more than 450,000 high-quality tooling products to machine shops, engineering firms, and educational facilities throughout the United States. 

The easy-to-use HaasTooling.com website provides a single source for customers to browse, research, and purchase high-performance, high-value tooling – without having to spend countless hours searching through tooling catalogs, complicated websites, or brochures.  

Haas tooling is available for purchase directly through HaasTooling.com, through the MyHaas mobile app, from a local Haas Factory Outlet (HFO), or with a new Haas machine.